Saturday, July 21, 2007

"Tulipmania"

Published in May by the University of Chicago Press: Anne Goldgar's Tulipmania:Money, Honor, and Knowledge in the Dutch Golden Age.

About the book, from the publisher:
In the 1630s the Netherlands was gripped by tulipmania: a speculative fever unprecedented in scale and, as popular history would have it, folly. We all know the outline of the story — how otherwise sensible merchants, nobles, and artisans spent all they had (and much that they didn’t) on tulip bulbs. We have heard how these bulbs changed hands hundreds of times in a single day, and how some bulbs, sold and resold for thousands of guilders, never even existed. Tulipmania is seen as an example of the gullibility of crowds and the dangers of financial speculation.

But it wasn’t like that. As Anne Goldgar reveals in Tulipmania, not one of these stories is true. Making use of extensive archival research, she lays waste to the legends, revealing that while the 1630s did see a speculative bubble in tulip prices, neither the height of the bubble nor its bursting were anywhere near as dramatic as we tend to think. By clearing away the accumulated myths, Goldgar is able to show us instead the far more interesting reality: the ways in which tulipmania reflected deep anxieties about the transformation of Dutch society in the Golden Age. She shows how Dutch citizens became enchanted by the combination of art and science that made up a tulip bulb, and how experts in tulips appeared in communities of merchants and craftsmen. She also illustrates vividly how the plague, the concerns of capitalism, and the loss of trust among individuals in a rapidly changing society combined to create the cultural crisis that was tulipmania.

Throughout this bracing history, Goldgar writes elegantly about everything from intellectual communities to the economics of speculation to the beauty of tulips themselves. Far more than simply dispelling myths, Tulipmania brings the Dutch Golden Age to life.